Blog Archives

The mobile web has been the dominant subject in web design for the past 2+ years. A quick peek at Dribbble, a social media site where designers share their projects, will show you that many of us are working on mobile device apps and interfaces. However, it’s still safe to

There is a thin line between design and development, and as we move into a new decade, this line is becoming extremely blurry. Is it enough to draw beautiful mock ups in Photoshop? Maybe 5 years ago. These days, the average internet user requires more. All beauty, with no substance, gets

Presently, social media marketing is a valuable tool in this digital age. Nonetheless,it borrows concepts from traditional marketing. In traditional marketing, marketing communications is crucial in delivering effective messages to the audience as well as maintaining a good image. The normal components of the promotional mix like public relations,

Ever since social marketing theory was introduced by Kotler and Zaltzmann, several government agencies have created public campaigns using social marketing strategies. Moreover, NGOS and educational institutions have created their social marketing strategies that would primarily influence action to a targeted segment of the population. Presently, one of the most

Ever since the social marketing theory was formally introduced to society by Kotler during the 70s, nations, government agencies, NGOS, private institutions, as well as communities liked the concept and uniquely applied them to create advocacy over an issue.There are many pressing issues that citizens can participate in to

These days, the landscape of marketing has dramatically now that web 2.0 technologies are here. In the past few years, marketing was conducted in the brick and mortar world where companies spent for public advertisements on movies, radio commercials, television and billboards. Creation of such ads would  need elaborate preparation as

Everyday, millions of people all over the world are exposed to a barrage of media campaigns that promote a specific product or service that promise to make them feel younger, happier, healthier or even sexier than most people. From beauty products to massage services, the media asserts the belief that

With advent of web 2.0 technologies, millions of people benefit from the Internet for selling or buying purposes. Digital goods and services are effortlessly transacted online as  millions of people go shopping on Ebay and use online payment processors like Paypal, swreg or Moneybookers to get their sweet goodies from online

Consumer behavior has always been the focus of most companies since they need to know what the consumer needs. Some marketing theories have been made but nothing seems to be parallel to the concept of social marketing theory. The National Social Marketing Centre (2006) referred to social marketing as the application

These days, social marketing has become a very useful means in reaching out to the public. With numerous urgent issues ranging from waste recycling to preventing AIDS, the authorities as well as other institutions must find ways to create awareness and advocacy over some urgent issues. A drastic decrease in