Monthly Archives: February 2011

The mobile web has been the dominant subject in web design for the past 2+ years. A quick peek at Dribbble, a social media site where designers share their projects, will show you that many of us are working on mobile device apps and interfaces. However, it’s still safe to

There is a thin line between design and development, and as we move into a new decade, this line is becoming extremely blurry. Is it enough to draw beautiful mock ups in Photoshop? Maybe 5 years ago. These days, the average internet user requires more. All beauty, with no substance, gets

Presently, social media marketing is a valuable tool in this digital age. Nonetheless,it borrows concepts from traditional marketing. In traditional marketing, marketing communications is crucial in delivering effective messages to the audience as well as maintaining a good image. The normal components of the promotional mix like public relations,

Ever since social marketing theory was introduced by Kotler and Zaltzmann, several government agencies have created public campaigns using social marketing strategies. Moreover, NGOS and educational institutions have created their social marketing strategies that would primarily influence action to a targeted segment of the population. Presently, one of the most

Ever since the social marketing theory was formally introduced to society by Kotler during the 70s, nations, government agencies, NGOS, private institutions, as well as communities liked the concept and uniquely applied them to create advocacy over an issue.There are many pressing issues that citizens can participate in to

These days, the landscape of marketing has dramatically now that web 2.0 technologies are here. In the past few years, marketing was conducted in the brick and mortar world where companies spent for public advertisements on movies, radio commercials, television and billboards. Creation of such ads would  need elaborate preparation as